Are you aware of the steps it takes for a business to really consider to get listed on your directory site? What’s involved on their end, and on your end? You might be spending a lot of time explaining the same things, over and over again to each prospect business – Why they should get listed on your directory site. I know I was. And I’ve been working with wordpress directory business owners consistently for 100+ days. So I decided to change things up a few months back, and automated more than half of the process to get business from interested to listed with directory site for monthly defined charge. Call me an experimenter. I’m never satisfied with how anything works, and am always trying to change things up to see if something else works better. Since I started working with Templatic I hadn’t done anything with how I on-board clients. Here’s what it typically looked like: Client finds Templatic directory products through google or an affiliate marketing site linked to Templatic.com. They click directory child themes and see directory demos. If they’re impressed, they make a purchase. Support team email them back and provide them answers to the queries related to marketing or installation / configuration. They launch the directory and put advertises even before they have generated any noticeable business listings. Now most users would get stuck in the trap of making the website look really really perfect instead they should apply a MVP formula here and focus on planning and marketing. Some figure it out and while others leave the boat. That’s the flow of directory themes execution. When I wrote it out, it became obvious that I could improve and automatize a few things for betterment & to improve success ratio of Directory as a Business. This would increase the efficiency and process of the directory product launch and paid business listings. My new on-boarding process for WordPress Business Directory clients On-boarding, a brief definition On-boarding is term from human resources for new hires, later taken by growth hackers and application developers to refer to taking on and orienting a new customer. The process is slightly different here and it is often broken into three parts: Free Sign-up, Generating value, and Start paying. Free Sign-up – You were looking for a Directory theme and as you landed on templatic.com. Let’s say you found a business directory... Read more »
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