San Juan Del Sur is result of hard-work and faith of Claudia and her team. They created a real estate directory site for Nicaragua properties using SpotFinder Directory theme. Claudia has shared her story of setting up this business with us that we’d like to share with you all. The Challenge: Connecting Buyers with Sellers A buyer looking for property in Nicaragua presses the big orange “Contact Seller” button on a property listing page and fills out the form. Whoosh… The Seller receives an email. A successful connection is made. The negotiations begin. That, right there, is what our site is all about. But a successful connection between a buyer looking for property and an owner with property to sell doesn’t happen automatically. It’s not enough to simply launch a real estate listing site and call it a day. This is especially true if you’re covering a real estate market that’s small, unfamiliar to most buyers and not centrally managed. We knew at the outset, months before launching the site, that to enable successful connections in the Nicaragua real estate market we would need to do more than simply put up a listing site. We would need to provide buyers with as much information about the local lifestyle in Nicaragua as possible. We would need to provide sellers with an easy to use, well-designed listing platform to showcase their property. And we would need to provide both sellers and buyers witheducational materials on how the local real estate market works in Nicaragua – including the legal aspects of buying and selling property, closing costs and the registration process.” The Solution: Good Design Matched with Good Content Good design is not just how a website looks; it’s how it works. We chose Spotfinder powered by Directory (with the Real Estate Add-on) because a meaningful website design works to engage buyers and the listing backend is easy for sellers to use. Here are some of the reasons why we went with the Spotfinder, powered by the Templatic Directory listing software Homepage Search is ideal for real estate sites Spotfinder’s home page allows for a search box in the middle of the screen, overlaying a compelling photo. This is always a good layout for a real estate site – one that immediately draws the buyer closer. Category Page is great attraction for visitors A good amount of our traffic comes to the site... Read more »
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