Are you thinking of starting an online directory website? Or have you recently launched a directory website and find yourself struggling to gain traction? Let’s be honest here, purchasing hosting, setting up WordPress and Installing our Directory Theme is a relatively simple process. Sure, you could run into a few hiccups along the way, but we’ve got a support team and an extensive documentation that can resolve most questions or problems quickly. Soon enough, you’ll be looking at a shiny new website that’s all ready for visitors. And this is where the real work begins because now it’s time to start creating content. That’s right, content — the stuff that will draw in visitors in and keep them coming back to your site again and again. Last week, we talked about the importance of defining your market or niche for your directory website and then finding a way to serve their needs. Today, we’re going to discuss one way that you can approach that challenge, which is through the creation of interesting and helpful content. The One Mistake that Most Directory Websites Make In researching the last few posts, I’ve had to spend some time digging around the internet, looking for great directory websites. While I managed to find plenty of examples, I also noticed a tremendous number of directory websites that appeared stagnant. Their owners clearly got to the stage purchasing a domain, launching a site and adding a few listings. Many of them actually looked pretty good. The problem is, there was clearly no plan in place to produce ongoing content. The blogs were stale with nothing more that a few dated posts — created during a fleeting moment of inspiration. Social media profiles? Same thing. A few status updates and then, silence. It should go without saying that in today’s environment, high-quality content plays an important role in the success of most websites. You need to give some serious thought to a long-term content strategy. Without content, your directory website is almost guaranteed to die a slow death. How to Create a Content Strategy to Support Your Directory Website It’s important to keep your content strategy as simple as possible. Simple, consistent execution is the name of the game and the path to success. You need to avoid over complication at all costs. You might be inclined to think that the directory forms the backbone of your website.... Read more »
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