It was a pleasure interviewing Brandon who shared his experience of how he used the Templatic theme Eventum and developed a really beautiful website Full of Events. We asked him questions regarding what he wanted to achieve when he bought the theme and how he achieved that. He shared his views and experiences and they are quite interesting. Read on, to find out the challenges, solutions and result of his journey to build the site. 1. Tell Us About Yourself & The Site. My name is Brandon and the site is Fullofevents.com which is primarily focused on events in Hawaii for now but with plans to franchise the model to all 50 states. 2. How did you get the idea to create this site? I was involved in a website that focused on a wide range of visitor information and realized that it was to broad, I needed to find a niche and really focus. In reviewing the analytics of our site I realized that events was the most searched section and decided to run with that. When surveying the Hawaii market for an event directory I discovered most sites were severely lacking in content and design. 3. What challenges you faced while developing the site? When you work with events, your content expires in a relatively short time frame making current , relevant content a huge challenge. With all the different categories you also have to decide what content to present and where. The Directory and Eventum theme allowed me to look at many different layouts. 4. What are the critical plugins & features that you found are necessary. What feature provides the most benefits? Something that makes your life easier every day. For keeping up with all the events available in your area the FB plugin is a must, it keeps you stocked with current events with minimal effort. Yoast SEO for keeping posts in line with proper SEO and, SNAP (Social Network Auto Poster) for pushing your event and images out to multiple social media outlets automatically. MailChimp is who we use for our newsletter and we auto populate via an RSS feed. 5. Apart from the fact you verify all listings, are there any other challenges unique to running your business? The biggest challenge with events is keeping up to date and insuring you have the most current and relative events listed on your site. You... Read more »
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